GENESIS GAMING MANAGING DIRECTOR GEOFFREY HANSEN DISCUSSES THE MILLENNIAL-INSPIRED NEXT GENERATION OF SLOT GAMING
Who are the Millennials?
Generational change is exciting for pioneers, scary for incumbents. The change we are talking about is the largest generation in US history, named Millennials, the children of baby boomers. With Millennials accounting for $1.3 trillion of consumer spending (21% of total consumer spending), understanding this generation is important for any business.
They differ considerably from earlier generations. Millennials are achievement and goal oriented, easily bored, and highly group-oriented. They place a high value on their entertainment experience, mistrust institutions, and authority, and are financially risk averse.
For this generation, the Internet has always been ubiquitous. They are technology-savvy and use technology to enhance their lifestyle and connections to others. Here are some particularly interesting statistics:
99% of males and 94% of females in the Millennial Generation play video games
87% of Millennials report theyâ€™re never without their mobile phones
65% of Millennials use a second device while watching TV
Designing games for the millennial player is no more difficult than designing for any other demographic, but it does require an understanding of their motivations and a willingness to innovate.
More topics in the article include millennials and the slot gaming experience, and how to innovate to appeal to this large market.
For the exclusive interview, read the full article at Gambling Insider